What is YouTube Marketing?
YouTube marketing is the practice of promoting a company image, goods, and services, to an audience across a range of platforms by using videos.
YouTube is the world’s largest video site with almost 2 billion monthly visitors. About 500 hours of content are uploaded on the platform every minute. About 17% of internet traffic flows from YouTube. 70% of U.S. adults watch YouTube and 90% of youths in the age group between 18 to 24 years old prefer YouTube. About a billion hours of videos are broadcasted on YouTube per day, more than Netflix and Facebook combined. The YouTube ecosystem is massive as content is posted from over 60 countries and in multiple languages
It provides a platform for people to upload, share and view videos. The videos can be anything from short films, music videos, and tv shows to live streams of breaking news events.
YouTube marketing strategies
In today’s digital age, your company needs to have a strong online presence. YouTube is one of the most popular social networks and video sites in the world. This makes it an excellent platform for reaching potential customers and increasing brand awareness. There are many different strategies you can use to market your business on YouTube. These include:
- Producing videos that are entertaining, educational, or inspiring.
- Creating videos that answer common questions about your products or services.
- Producing videos that show off your company culture.
- Uploading videos with tutorials showing how to use your products.
- Writing engaging titles for your tube videos
- Optimizing the videos with single keywords
- Identifying the top performing format and reusing them
- Getting branded
- Leveraging on YouTube cards
- Promoting your YouTube channels on other social media channels such as Facebook, and Instagram
- Engaging yourself with the audience
- Cross-promotion of videos
- Running contests or giveaways
- Analyzing and strategizing in line with the audience’s expectations.
- Customizing thumbnails
- Visiting other YouTube channels to get inspired
- Live streaming on YouTube
- Strategizing based on YouTube analytics
- Research and analyze your competitors’ videos.
- Posting YouTube content regularly and increasing the frequency
- Engaging with influencers
Benefits of YouTube marketing
Why does your business need to be using YouTube Marketing? The benefits are huge and include:
- Opportunity to earn money through the videos
- Heavy traffic
- Easy to find an audience through YouTube
- Attract the attention of the ideal audience
- Massive video library
- It boosts Search Engine Optimization
- Increase conversion rates
YouTube marketing best practices
Business marketing teams who want to avoid frequent rookie errors must be familiar with YouTube’s best practices. The main ones to be aware of are listed below:
Creating a brand account
A brand account is superior to a personal account since it enables simultaneous login by several users. This is a fantastic method to keep everyone informed on everything that’s going on with your channel behind the scenes.
Use the analytics tools
The cost to publish a video on YouTube is free, but in exchange, you must agree that promotional content will be present in your videos. This could include promotions for goods that have nothing to do with your marketing strategies, such as an ad for PR services during a music video, or advertisements for goods made by your rivals.
Create for your audience
Visit the comments section of your videos and look through the feedback left by visitors. Identify the kinds of material that your audience is most likely to consume using this data. Create video material after that that meets their needs. Keep track of important data like viewership and subscriber numbers to determine how they compare to your objectives. We advise keeping tabs on these statistics at least once a month.
Block competitor ads
Using Google’s Ad Manager function, you can stop your rivals from showing their advertising on your videos.
Be smart about keywords
Based on the new terms you’ve picked and the keywords your competitors are using, determine their YouTube search weaknesses and strengths. Wherever you can in your content, fill up their knowledge gaps.
Use every YouTube feature
Increase the number of words you enter for your description and keywords. Both in your script and on the video itself, use CTAs. Incorporate posts into your community forum to keep viewers interested between videos.
Conclusion
It is fortunate to overstate the significance of YouTube marketing because it is one of the largest and most popular websites in the world and every company should use it to increase conversions, sales, and revenue. Fortunately, because it is essentially free and simple to use, it is also one of the simplest platforms to promote.
It is one of the simplest internet platforms where, if done correctly, you are guaranteed to receive a tonne of traffic with little to no effort after you create a video and publish it.
You will see your rankings rise on YouTube and Google by following these best practices for YouTube videos and making interesting, pertinent content.
Therefore, do not launch or manage an internet business without taking video use into consideration. This type of content attracts a large audience compared to written information or still photos. A game-changer for your website is adding videos.
Did you write the article yourself or you hired someone to do it?
I was wondering because I am a site owner too and struggle with writing new
content all the time. Someone told me to use AI to do create
articles which I am kinda considering because the
output is almost written by human. Here is the sample content
they sent me – https://sites.google.com/view/best-ai-content-writing-tools/home
Let me know if you think I should go ahead and use AI.
Hi,
I wrote the article myself. I didn’t use an AI tool to write. Be aware that Google robots can find out if you use AI tools t write and may issue a warning