What is social networking?
Social networking allows online interaction to share interests, and express thoughts. But most people use the platforms to communicate with loved ones, learn new things, or have fun. Businesses use these platforms for the target market and advertisements.
To drive traffic, strategies will determine the right platform:
Facebook with 1.84 billion daily active users.
Instagram with 1 billion monthly active users.
TikTok, Twitter, and LinkedIn are other viable options.
Irrespective of any platform, your marketing success depends on how and when to use them.
Why traffic is important for a website?
Website traffic is important for many reasons which include:
- The more visitors you have to your website, the more prospective clients you will have.
- The number of visitors to your website means business opportunities for your company.
- Generate qualified leads
- Increase brand awareness
- Increase revenue
- Business expansion
How to increase traffic to websites through social networking?
Social media profiles
- Social media profiles will promote your brand.
- Attract significant traffic to your website.
- Improve your website’s SEO.
Consistent posting on social networking sites
Marketing strategy with regular social media posting depends on the platforms. Some interesting statistics are:
- Twitter – Minimum 15 tweets per day.
- Facebook – Minimum of 1 post per day.
- Instagram – Minimum of 1-2 posts per week.
Tracking your competitor’s posting will help your engagement.
You can use social media management tools to keep a publishing schedule. Social media planner or calendar to optimize your publishing activities.
Engage with the target audience
- Engage with your audience. It will increase traffic to your social media profile and website. The audience’s perception of your company will increase.
- Keeping your audience’s interest.
- 2-way communication.
- Do not avoid your viewers as you will risk losing them in the process.
- Master the skill of employing social media tools to stay on top of the social game.
Regularly share visuals
Regular content with images and videos receives more likes. Spend time developing relevant images for your products and services. This will help to improve your brand faster.
The visuals should be:
- High-definition photos
- Vibrant colors
- Well-designed layouts
- Images that tell a story of your products and products
Post polls and contests on social networking sites
- Contests and polls on social networking sites are fun and engage your audience.
- They help to improve communication between you and your target audience.
- Contests, polls, and quizzes can encourage your audience to share, talk about, like, and follow you.
- This also raises their awareness of your company’s name, website, and products.
Some excellent ideas for organizing such events:
- Instagram has interactive features that allow you to connect with your target audience.
- Go live on social media, including polls, and make use of hashtags.
- You can request that they follow or tag your profiles.
- Create links pointing to your website.
- The Twitter poll is an interactive feature to run polls.
- . It allows you to learn your audience’s thought processes.
- Another fascinating element is Q&A.
These features encourage others in your community to interact with you. They also raise brand recognition and help to market your products and services.
Connecting with influencers
Influencers connect the brand with prominent people in the business. They act as a trusted advisor and sources of information.
Increasing brand loyalty and customer retention.
Interaction in a social media platform gain genuine feedback from your audience. The platform is superior to other feedback tools. Your target audience will get to know you better. You can learn more about your audience for better customer profiling. In turn, it increases conversion and loyalty.
Gaining credibility and trust.
Having a Facebook and Twitter account in your website allow your audience to get in touch with you. They will get trustworthy information. Your brand credibility will increase since you appear legitimate.
SEO rating.
Its a known fact that your social media accounts influence your SEO score. In turn, SEO influences the traffic to your website.
Create a blog
Blogs and high-quality articles on social networking sites increase traffic.
Respond to comments
- Check your profiles on social networking sites and respond to comments. Displaying your social media activity to users stimulates more engagement.
- If someone retweets, send them a thank you note
Using hashtags to increase reach
Hashtags are used on social media platforms, including Facebook, Twitter, Pinterest, and Instagram. They help to conduct research to see what people are talking about your brand and products.
All you have to do is include relevant, high-traffic hashtags in your social posts. Too much of anything can ruin the broth.
Social networking tools to drive traffic to your website
The top 10 social networking and management tools that help to drive traffic are:
- Later
- Agorapulse
- Hootsuite
- SocialPilot
- Loomly
- Eclincher
- Brandwatch
- Buffer
- Sendible
- Sprout Social
Conclusion
Social networking and marketing methods are great to drive traffic to your sites. But, they take time to bear fruit. The tips in this article will pay off in the long run. The strategies will decide the success. Remember that social media may be a game changer if used.
