Hashtags and their purpose?
A metadata tag with the hash sign, #, before it is referred to as a hashtag. On microblogging and photo-sharing social media websites like Twitter or Instagram, hashtags are a sort of user-generated labeling that enables cross-referencing of content by topic or theme.
For instance, a search on Instagram for the hashtag #passiveincome returns all posts that use that phrase as a tag. After the hash symbol, a hashtag may additionally contain letters, numbers, or underscores.
A hashtag is a string of words with the hash symbol (#) in front of them that are used together. They are such helpful tools because they facilitate the grouping of posts related to a single subject. So, all public posts that have used a certain hashtag will appear when a user searches for that hashtag.
This means that if you utilize hashtags wisely, your postings will be simpler to find, which can greatly increase the visibility of your business. By doing this, you may even expand your audience beyond your current fan base. Four reasons why hashtags are used include:
- Using a hashtag makes it simpler for others to find your information and helps you reach your target audience.
- They compel an action: When a person finds an interesting post, they are likely to spend some time browsing the hashtagged content.
- Hashtags evolve as more platforms are using them, which affects how much information is presented to social media users directly.
- Hashtags facilitate locating information for social media users by rewarding the unusual.
Social media platforms
The daily lives of many people are supported by social media.
The number of social media users worldwide was estimated at 4.65 billion by the Digital 2022 April Global Statshot Report. That equates to 58.7% of the world’s population, many of whom rely heavily on social media for information.
Users of social media can find all the information they require without ever leaving their preferred site, including news, lifestyle, advice, decision-making, and product research.
It’s not just in the US, despite the fact that 84% of Americans use social media. Social media platforms and their monthly active users worldwide:
| NO | SOCIAL MEDIA PLATFORM | MONTHLY ACTIVE USERS |
| 1 | 2.9 Billion | |
| 2 | Youtube | 2.2 Billion |
| 3 | 2.0 Billion | |
| 4 | 2.0 Billion | |
| 5 | TikTok | 1.0 Billion |
| 6 | Snapchat | 538 Million |
| 7 | 444 Million | |
| 8 | 430 Million | |
| 9 | 250 Million | |
| 10 | 217 Million |
Social media platforms and their popular hashtags
There are popular hashtags on each social media network. You can select the relevant hashtags to advertise your products based on the social media platform.
Enter the hashtag in the search bar; the app will then suggest popular choices for you to choose from. Remember that Instagram only allows 30 hashtags in total per post. More than that is not permitted. Instagram hashtags that are well-liked include:
#happy, #art, #beautiful, #love, #money, #makemoney, #online, #makeupartist, #passiveincome, #passiveincomestream, #workfromhome, #workingfromhome, #cryptocurrency, #cryptocurrencynews, #cryptocurrencytrading, #fashion, #instagood, #photography, #affiliatemarketing, #affiliatemarketingtips, #blogging, #travelblogging
Twitter is a great hashtagging tool. It advises to limits the number of hashtags you use to 2. A tweet with too many hashtags can be annoying to read. To increase reach, another suggestion is to capitalize the first letter of the hashtag. Start by entering the hashtag of your choice based on the content. Popular hashtags for Twitter include:
#hiring, #jobs, #coronavirus, #covid19, #marketing, #business, #competition, #influencer, #influencermarketing, #tbt, #fitness, #traveltuesday, #vegan, #fridayfeeling, #MarchMadness
LinkedIn members who use hashtags perform 10% better than those who don’t. For LinkedIn, it is advised to use 3 hashtags only. Both your job description and profile summary can use hashtags. Popular hashtags on LinkedIn include:
#covid19, #coronavirus, #marketing, #leadership, #realestate, #business, #hiring, #jobs, #digitalmarketing, #kudos, #innovation, #cybersecurity, #recruitment, #technology, #design, #ai, #healthcare, #management, #entrepreneurship, #socialmedia, #branding, #personaldevelopment, #sustainability, #travel, #india, #management, #humanresources, #creativity, #future
TikTok
Although TikTok may be a newcomer, the competition is already stiff. Only 100 characters are allowed in captions on TikTok. Your hashtags are included in this character limit. Therefore, refrain from overusing hashtags on TikTok.
Then, try to upload your posts around the time when your target audience will often be most active on TikTok.
While popular hashtags can help you gain traction, it is preferable to choose a solid combination of hashtags. Try to include a few niche hashtags that have less competition, as prominent hashtags have a lot of it. Popular, TikTok hashtags include:
#tiktok, #foryoupage, #fyp, #foryou, #viral, #love, #funny, #memes, #followme, #cute, #fun, #music, #happy, #fashion, #follow, #comedy, #bestvideo, #tiktok4fun, #dadsoftiktok, #yogaflow, #rollerskating, #howto, #obsessedwithit, #skillbuilding, #whatidwear, #plantlover
Youtube
YouTube hashtags can increase a YouTuber’s visibility. Use pertinent hashtags to make sure you are interacting with the proper audience. It’s better to limit your hashtag usage to 5 per post. To make it easier for users to locate you, you may also make your own hashtags. Popular hashtags for YouTube include:
#nurseryrhymes, #littleangelnurseryrhymes, #peppapigenglish, #peppa, #babysharkchallenge, #kidssongs, #youtube, #youtuber, #subscribe, #like, #gaming, #love, #youtubecommunity
Write # (the number symbol) next to a word or phrase and add it to your post to create a Facebook hashtag. The hashtags you use on Facebook become clickable links in your posts, groups, and timelines. The following are a few well-liked hashtags that affiliate marketers might use on Facebook: Popular hashtags on Facebook include:
#Fashion, #Style, #Outfit, #Fashionable, #Stylish, #Model, #Outfitoftheday, #FashionPost, #Beautiful, #Streetstyle, #Dress, #Fashionstyle, #MondayMotivation, #MondayBlues, #MindfulMonday, #TipTuesday, #TechTuesday, #TravelTuesday, #WorkoutWednesday
Conclusion
Social media is one of the best tools used by most businesses to promote their links, gather potential customers and earn a commission. To maximize the use of these platforms it is wise to use #hashtags. Do not simply post the content. Why not use Hashtags to generate traffic on the same content? After all, it will only take you a minute or so to do it.
